l-r: Lime Crime Airborne Unicorn, Chi Chi Bring It On, Revlon Berry Haute
Chi Chi Bring It On is a matte, medium pinky violet/orchid shade. While it has a good level of pink to prevent it from being too "out there" and more difficult to pull off (like the much cooler, darker Lime Crime Airbourne Unicorn), on my lips, it's still distinctly purple which I like. Rather than being neon, it has a relatively muted quality and leans almost pinkish-berry, but at the same time there's hints of brightness coming through that stop the colour from appearing draining and dull.
The matte formulation is one of the best I've tried. It's smooth, feels very lightweight, doesn't cling to lip lines and the texture isn't chalky at all, and while it's not the most hydrating, it's still surprisingly comfortable and not overly drying for a matte finish. It's not crazily pigmented either, which I prefer as it lets you to build up the intensity as desired. One single, light coat, dabbed in with the fingers, still allows hints of your natural lip colour to peek through. The versatility of this lipstick is the many ways it can be worn depending on your mood and the occasion: from a fresh, casual, lived-in whisper of a stain, to a full-blown, party-ready, statement lip. This could very well be the purple of my dreams.