Primed for Success

Eye primers and nude cream bases play a vital role in helping powder eyeshadows appear more vibrant and last longer. An underwhelming eyeshadow can be rescued by a good primer and can transform a lacklustre shade into a better version of itself. Of course, an already impressively pigmented and long-wearing eyeshadow might not need any extra help. The preliminary step of applying a primer or base can also be effective insurance against oily lids and eyeshadow creasing, though those two issues aren't major problems for my dryish monolids. Here are the five I reach for most often.

l-r: Maybelline Color Tattoo in Barely Branded, Urban Decay Primer Potion, NARS Pro-Prime Smudge Proof Eyeshadow Base, LORAC Behind the Scenes Eye Primer, Becca Eye Tint in Vicuna

Maybelline 24Hr Color Tattoo Eyeshadow in Barely Branded (70)
This light, very shimmery beigey champagne needs to be applied with caution. I make sure to pick up a very small amount with my finger and spread a thin layer to slightly moisturised lids for more slip, as it's a little dry and hard in texture at first. It's quite pigmented so applying a touch too much may overpower the actual eyeshadow, though it's nowhere near as bad as the white, frosty Too Cool (05). I find the lasting power and vibrancy of the metallic Color Tattoos to be exceptional, so Barely Branded works well to prolong wear time and amp up the shimmer factor of lustrous shades.

Urban Decay Primer Potion Eyeshadow Base
This classic eyeshadow primer is a solid all-rounder. It's a light yellowish skin colour but applies mainly transparent on the lids. It has a bit of a thicker texture but is easy to spread with good slip. It doesn't do too much for me applied to my entire lid, but proves its worth when worn just under the eyes. I find it helps eyeliner on the lower lash line to stay on and minimise bottom lash mascara from smudging during the day.

NARS Pro-Prime Smudge Proof Eyeshadow Base
My opinion hasn't changed since I featured this in my August 2013 Favourites. NARS Pro-Prime would be an excellent choice for those with oily skin as it's unparalleled when it comes to making eyeshadow adhere to the lids. It's almost like it dries up the eyeshadow so it sticks to the skin and doesn't have a chance of smearing off. In a way, because it's so budge-resistant, it's harder to work with in terms of softly and evenly blending out the edges of eyeshadow or correcting eyeliner mishaps. Like the Urban Decay Primer Potion which it shares a very similar texture with (though Pro-Prime is a touch drier/thicker and not as smooth to apply), its strength is reserved for the lower lash line area.

LORAC Behind the Scenes Eye Primer
I received a 5.5g sample from my LORAC Pro Palette and was curious to see how it stacked up against eye primers from Urban Decay and NARS (included with the original Naked palette and And God Created the Woman Eye Palette respectively). I was initially surprised to find the LORAC to be much smoother, thinner and more emollient in consistency, making it infinitely easier to blend out. It's completely transparent and doesn't leave any kind of coating or texture on the skin, dissolving into nothingness on the lid. It ticks the boxes in terms of giving added depth and life to eyeshadows, but I don't think it's as strong in terms of preventing movement and encouraging eyeshadow adhesion as NARS or Urban Decay.

Becca Eye Tint in Vicuna
Every now and then I slap some Vicuna on as an eyeshadow base, primarily in an attempt to use up this unloved magazine freebie since it's basically undetectable on my lids as a cream eyeshadow. It's even thinner and smoother in consistency than the LORAC, so I have to use an absolute minuscule amount, spread thinly across the lid with my finger. It takes some time to fully set, which can be an advantage as it gives eyeshadow a slightly wet surface to stick to. Vicuna gives an extremely subtle peachy shimmer and sheen to any eyeshadow placed over it, like a low-key version of Maybelline Barely Branded. It's not meant to be a proper eyeshadow primer, so there aren't any miracles in terms of combating fading and increasing longevity. It's probably more convincing as an understated liquid highlighter for the top of the cheekbones.