First mistake I made was my total ignorance at the 2 shades they offer: Blondy Brows (01) and Browny Brows (02). I thought they only had one colour so I didn't even bother checking what shade I picked up. Turned out to be Blondy Brows which was a fail on my part since it is way too light for my colouring.
The only other brow mascara I have is the L'Oréal Brow Artist Plumper in Medium/Dark (also bought during a previous Priceline 40% off sale), which I've been reaching for lately any time I want a more complete makeup look. I used to never care about brows (when writing this post, I realised I don't even have a brow tag on the blog), but increasingly I'm discovering the merit of brow products, especially for occasions where I know I'll be photographed.
Despite purchasing the Medium/Dark shade in the L'Oréal Brow Artist Plumper, I remember trying Light/Medium in the store and quite liking the effect. It completely changed the colour of my brows (it was like I had dyed them a lighter, warmer brown) and in turn, altered the appearance of my whole face. I was hoping that Essence Blondy Brows would be similar, but it's a much lighter, cool-toned ashy blonde than a warm chestnut brown like L'Oréal Light/Medium.
The wand on the Essence is tiny tiny (much smaller than the L'Oréal Brow Artist Plumper) and there's small fibres that are meant to give more body to your brows. I have pretty full brows already, so the small fibres don't do that much. The minimal difference could be more the wrong shade though. Because of the size of the wand, it distributes less product than the L'Oréal, which may be a good or bad thing depending on your preferences. All in all, it's a much quieter, subdued product.
With Blondy Brows
You can see the product doesn't really make much of a difference. If there is any, it's extremely subtle. There's just a bit more colouring overall and the tip of the brow has a touch more definition.
I haven't tried Benefit Gimme Brow but Essence Make Me Brow does seem like a nearly identical offering at literally a fraction of the price. I definitely am curious about the darker Browny Brows shade and feel it would do a much better job at filling in small gaps in my brows and giving a more defined, polished look than Blondy Brows. Having said that, if L'Oréal could make a shade in between Light/Medium and Medium/Dark, and shrink the size of their wand, I'd have my perfect brow mascara.