When a colleague from work recently vacationed in South Korea, she told me that it was a beauty lover's heaven. Rows upon rows of dedicated beauty and skin care stores that one could easily spend days immersed in. I'm almost afraid to ever go there knowing any travel companion would probably want to slaughter me by the end of our trip. That's if they could ever drag me out of the shops.
I probably spent at least one whole hour trawling through the website, figuring out what to buy. I had never tried any of the products before, so everything was a blind buy. In the end, I purchased (all prices are in US dollars):
- Innisfree Water Glow Cushion in True Beige (#23) ($22.49)
- BBIA Downy Cheek in Downy Lavender (#4) ($6.29)
- Etude House Bling Bling Eye Stick in Little Bear Star (#10) ($5.99)
- Holika Holika Jewel Light Marble Cushion Eyes in Orange Cappuccino (#4) and Brownie Brown (#5) ($7.99 each)
- Skin Food Black Sugar Mask Wash Off ($10.49)
- Tony Moly Tomatox Magic Massage Pack ($10.54)
For some reason, they gave me a 10% "membership discount" so the total came to $64.66 USD. All up I paid $87.78 via PayPal for 7 items. Shipping took between 2 to 3 weeks, so not what I'd call speedy. But passable for free delivery.
I was looking forward to receiving the fabled shit-tonne of samples that come with a Korean beauty haul (especially since I made a fairly large order by my own standards), but I was somewhat disappointed to get a few tiny sachets of stuff that didn't particularly interest me. Maybe a contributing factor was I had the parcel shipped to my dad's work address, so I received unisex/male-oriented samples. The best of the lot was the Tony Moly Banana Hand Milk sample. Nice texture and truly smells of bananas. A+ for novelty.
Now that I've had a good play with everything, I'd say my order was only about 60% successful. There's nothing that I super love, a boo-boo from the vendor, and one MASSIVE fail on my part.
These Holika Holika Jewel Light Marble Cushion Eyes were the main reason I was compelled to place an order. When I saw Shaaanxo rave about them (describing them as "phenomenal", "not even showing up as beautiful on [her] hand as they do in real life" and likening them to Giorgio Armani Eyes to Kill shadows), I was overcome by NEED. Unfortunately, I don't think I share Shannon's enthusiasm. They're fine and all, but nothing special. The thickish plastic packaging is adequate but still feels and looks on the cheap side. The entire chunk of shadow in my #4 came dislodged from its pan and was stuck to the lid, so I had to manually press it back into the pan.
These have a very smooth, creamy but not dense and wet, cushiony, emollient but not greasy, silky texture. I find the pigmentation does need to be built up as it's easy to sheer out to the point it becomes mostly whitish shimmer. The glitter in them does flash different colours up close, but I don't know if it's that apparent on the lids.
Holika Holika Jewel Light Marble Cushion Eyes in Brownie Brown (#5)
Brownie Brown looks relatively cool-toned on me with hints of taupe and pewter, which I'm not overly thrilled about. I much prefer warmer tones on my eyes as I find them easier to wear and more flattering with my skin tone. It reminded me a lot of Maybelline Color Tattoo in Bad to the Bronze, except Bad to the Bronze is more metallic than shimmery, with more intense pigmentation and lasting power, and perhaps slightly more neutral.
Holika Holika Jewel Light Marble Cushion Eyes in Orange Cappuccino (#4)
Though it's not a usual choice for me, I'm a bit happier with Orange Cappuccino. This one seems more eye-catching and unique than the usual bronzes and browns that dominate my eyeshadow collection. It's a very spring/summer shade that I can imagine paired with bronzer and a bright lip (this tutorial by Karima McKimmie, where she uses the similar-looking MAC Paint Pot in Coral Crepe, comes to mind).
l-r: Orange Cappuccino, Brownie Brown
l-r: Orange Cappuccino, Brownie Brown
l-r: Urban Decay Chopper, Holika Holika Orange Cappuccino, Holika Holika Brownie Brown, Maybelline Bad to the Bronze
l-r: Urban Decay Chopper, Holika Holika Orange Cappuccino, Holika Holika Brownie Brown, Maybelline Bad to the Bronze
Innisfree Water Glow Cushion in True Beige (#23)
Of course I couldn't make a Korean beauty order without placing one of these into my cart. Beauty Net Korea stocked a few brands offering cushion compacts, but for some reason I was drawn to Innisfree. I really don't know why, especially considering it was one of the pricier options on the website.
I did my requisite preliminary research before putting the Water Glow Cushion (SPF50+/PA+++) in True Beige (#23) into my cart. True Beige was the darkest colour, and despite reading a review that specifically estimated it to match NC 15, I went full steam ahead anyway. The darkest shade out of three shades only matching NC 15? That couldn't possibly be right, I told myself. Surely it would be at least NC 20. Ideally, between NC 20 and NC 25 which is where I sit.
FAIL.
This is way too light for me. Not wearable. The only way I can make it work is if I go in with Chanel Soleil Tan de Chanel Bronzing Makeup Base over my entire face with something like the Ecotools Retractable Kabuki Brush. Then what's the point? I can never judge the cushion on its own merits when I'm effectively covering it with a totally different product. The whole process of using the included sponge to apply my base, then carefully and diligently buffing cream bronzer all over takes about 5 times longer than applying a liquid foundation that actually matches me with my Real Techniques Multi Task Brush. No thanks.
As for the product itself, I'm not won over. In line with the Korean beauty ethos of youthful, dewy skin, I was expecting almost intolerable levels of glow, bordering on shininess (or as Lisa E. observed, "gwang"), but the result was far from it. Honestly, more than anything, it reminded me so much of Jouer Matte Moisture Tint in Linen. A foundation I recently chucked in the bin because a) I almost never used it b) it was too light for me (had to also bronze with the Chanel) c) it always felt like it dried up my skin and highlighted any dry patches or areas of uneven texture d) I disliked the matte finish e) the packaging said it expired in September 2014, possibly due to the inclusion of sunscreen.
No doubt this cushion will eventually suffer the same fate as the Jouer. That, or I'll try to give it away to a paler-skinned friend. But seriously, I did not get dewiness or hydration from it, contrary to what a name like "Water Glow" would suggest. I get much more of that with my Western foundations, like Bourjois Healthy Mix Serum or my #1 foundation love of the moment, YSL Le Teint Touche Éclat.
I was sent the wrong BBIA Downy Cheek cream blush (Downy Peach rather than Downy Lavender). I would normally select a shade like Downy Peach, but I specifically attempted to venture out of my comfort zone by picking a milky purple which seemed slightly more editorial/experimental. I guess this is the universe's way of telling me to stick with what I know?
I contacted Beauty Net Korea who were apologetic and offered to send me the correct shade or refund my money. I replied and requested the first option but never received a further response or confirmation the right product has been shipped. I guess I can only wait and see if a package shows up eventually.
l-r: Stila Gerbera, BBIA Downy Peach, Revlon Pinched
Predictably, Downy Peach is very similar to cream blushes in my stash. Colour-wise, it's a cross between Stila Convertible Color in Gerbera and Revlon Photo Ready Cream Blush in Pinched. Gerbera is more pink but a similar lightness to Downy Peach. Pinched is lighter in colour, sheerer, less pink, with a subtle golden sheen. Texture wise, it's thinner and more emollient than the Stila Convertible Colors, which are thicker and creamier. They're closer in feel and consistency to Illamasqua Cream Blushers. Downy Peach blends seamlessly and evenly into the skin and is a complexion-beautifying bright-but-pastel colour.
For something called the Skin Food Black Sugar Mask, this smells nothing like its name would suggest. If you were hoping for a scrumptious raw sugar scent, prepare yourself for disinfectant lemon instead. Fragrance aside, the mask is effectively exfoliating. The instructions say to apply to a damp, cleansed face and leave on for 10-15 minutes. Your skin feels very soft when you're washing it off, though I can't help but feel slight paranoia that the granulated texture might be too harsh.
The Tony Moly Tomatox Magic Massage Pack stung like a mofo when I applied it. I endured the pain and after a few minutes, it subsided. It has a borderline-cloying light floral scent which reminded me of Pond's night cream or something. Apparently it can be used as both a mask or cream, though given the stinging, I'd hesitate to wear it as a cream. I left it on for 15 minutes before washing it off. I've only tried it once so I can't really comment on any noticeable benefits, but on first impressions it seemed like a decent all-rounder. It somewhat pepped up my skin, clarified it and provided some hydration, though I definitely had to moisturise afterwards. Packaging-wise, anything that could double as a food prop gets a tick from me.
Etude House Bling Bling Eye Stick in Little Bear Star (#10)
l-r: KIKO 06, Etude House Little Bear Star
I bought the Etude House Bling Bling Eye Stick in Little Bear Star hoping it would be similar to my beloved KIKO Long Lasting Stick Eyeshadow in 06, so you can see what a success that was. Having said that, though the colour match is way off, this is one of the better products in this haul. It is similar to the KIKO in the sense both are smooth-applying, convenient twist up shadow sticks with great pigmentation. The colour reminds me a bit of my equally adored Essence Eye Soufflé in Pas des Copper. It applies to my lids as a warm, lustrous, light-to-medium gold. Not dark enough to provide adequate definition on its own like the KIKO, but a good base or option for a deliberately lighter, pared down, lazy weekend look.






















































