Well, is it?
Before purchasing it, the most I'd spent on a brush was the Too Faced Powder Pouf for $35. The majority of my brushes are from Real Techniques or Ecotools and I had no complaints about their quality or performance. I certainly didn't feel like my collection was lacking and I didn't have any particular desire to venture into the world of premium makeup brushes.
But what set the SUQQU Cheek Brush apart was how darn frequently it appeared in my Queen Lisa Eldridge's makeup tutorials (she affectionately dubs it her "kitten paw" brush). Over the course of nearly three years, my position on the grey squirrel hair brush moved from "pffftt, I don't need anything that fancy or expensive", to "oh God, I really want it ... but admit me to a psychiatric ward should I seriously contemplate purchasing it" to "YOLO, I'm at a SUQQU counter in Japan, just take my $160".
Yes, it's soft. The top candidate for the softest brush that's made contact with my skin.
It manages to diffuse very pigmented blushes (like Sleek Rose Gold or Illamasqua Naked Rose) that ordinarily would be a challenge to apply, and sheer them out so they're actually wearable. In that sense, it does serve a useful and unique purpose.
Having said that, I find the softness and floppiness of it, and the fact it gives way when you press it into your skin, makes it harder to control if you want more pinpoint placement or strong colour payoff straight away, without having to build up the pigmentation in layers. The SUQQU gives a softened, well blended look, but I find myself reaching for a more firm, dense brush like the Ecotools by Alicia Silverstone Blush Brush if I want a more pronounced, contoured effect with a blush/bronze hybrid like NARS Luster.
For the price, it's about the same as the degustation menu at a nice restaurant or good tickets to a concert. If you're willing to part with your pennies, the SUQQU Cheek Brush may be a worthwhile investment. It's a well made, luxuriously soft brush that will effortlessly diffuse, soften and blend out your blushes (especially highly pigmented ones), highlighters and bronzers, and give you a subtle, natural flush. Otherwise, if the splurge still seems daunting, I don't feel this is a must-have or absolute game-changer. While undoubtedly nice to have, cheaper brushes will still do the trick.